World Class by Principles (WCP) is:
- A set of core concepts and enduring basics
- A self-assessment tool
- An in-process international benchmarking study with WCP research partners
in Italy, Germany, France, the U.K./Ireland, Sweden, Finland, Mexico, Brazil, Argentina,
Hong Kong/China, Taiwan, Singapore, Australia, and the U.S.
- A comprehensive strategy effective for any organization
- A system of implementation for much-elevated 21st-century competitiveness
A WCP benchmarking study began in 1995-1996 with 130+ companies,
business units, or plants in nine countries participating. The project is now in
phase 2 and is aided by WCP research partners in leading nations globally. All
together, over 470 largely manufacturing organizations have participated in the two
phases. (The small number of non-manufacturers that have been heard from thus far
include several value-adding distributors, plus a scattering of service organizations such
as hospitals, government agencies, and insurance companies).
The WCP centers on 16 "customer-focused, employee driven,
data-based principles." The principles include all competitively vital
processes--from organization to quality to promotion and marketing. Written criteria
permit scoring an organization from zero to five points on each principle, thereby
highlighting strengths and weaknesses. The scoring criteria are tough, so much so
that some of the world's most admired companies and plants (e.g., recipients of
international or national recognition of Baldrige Award stature) generally score an
average of only 3 to 3 1/2 points per principle on the five-point scale, with lowest
scores pointing to blind spots. Average companies score much lower, and
below-average companies often score less than one point on most principles.
The WCP's very high standards are deliberate--aimed at alarming the weak
and overcoming the tendency of high achievers to become complacent and then to regress or
be outflanked. The WCP system provides step-by-step pathways to global
competitiveness well into the next century.
This benchmarking differs from others in several respects. For one
thing, there are no external auditors or public awards. All benchmarking data arise
from self-scoring by teams of knowledgeable managers. This simplifies and holds down
the costs and time commitments for participating companies. All scores are held in
strict confidence--which serves to keep the validity level high. That is, there is no
reason for a company to inflate its scores; they are strictly for internal assessment,
comparison with external benchmarks, and the basis for discovering and responding to
discovered weaknesses.
The WCP research partners include:
Apogee Consulting (Singapore)
Appleton Consultants (Taiwan)
EFESO Consulenza (Milan, Italy)
High Performance Consortium (Victoria, Australia)
Hong Kong Productivity Council (Hong Kong/China)
Korean Standards Association Consulting (Seoul, Korea)
Nestadt Consulting (Melbourne, Australia)
Northwest Development Agency (U.K.)
PE Technikon - Dr. Koot Pieterse (Port Elizabeth, South Africa)
Proconseil (Paris, France)
Sandholm & Associates (Stockholm, Sweden)
Sintec Consultores (Monterrey, México)
Strat do Brazil (Brazil and Argentina)
Transfer-Centrum für Management und Technologie (Munich, Germany)
World Class International (U.K.)
Schonberger & Associates, Inc., and various others (United States).
Sample of Participating Companies/Business Units/Sites/Plants. The
following is a small sample of the 500+ participants in the WCP benchmarking:
United States
A. T. Cross Co., Lincoln, RI (quality writing instruments)
ADAC Laboratories, San Jose, CA (diagnostic medical imaging)
Aeroquip Corp, New Haven, IN (marine products & Teflon bulk hose)
Alcatel Network Systems, Inc., Raleigh, NC (telecommunications equipment)
Allied-Signal fluid systems, Tempe, AZ (starters, valves, actuators)
Arkansas Eastman Div., Eastman Chemical Co. Batesville, Arkansas (specialty chemicals)
Armour-Swift-Eckrich, Downers Grove, IL (packaged and frozen meat products)
ATK Thiokol, Promontory Operations, Brigham City, UT (solid rocket motors, ordnance
devices, energetic materials)
Baldor Electric, Fort Smith, AR (industrial electric motors)
Bama Pie, Ltd., Tulsa, OK (fresh & frozen bakery products, trucking)
Boeing Welded Duct plant, Auburn, WA
Carpenter Technologies, Reading, PA (specialty steels)
Chicago Metal Rolled Products Co., Chicago, IL (custom metal bending, curving, rolling)
Coach Leatherwear, Lars, PR (leatherwear)
Continental-General Tire, Mt. Vernon, IL (passenger and truck tires)
Copeland, Sidney, OH (air conditioning & refrigeration compressors)
Dana Spicier Axle Div., Columbia, MO (automotive axle assembly)
Dell Computer, Round Rock, TX (assembly-to-order personal computers)
Double G Coatings, Jackson, MS (galvanized & galvalume sheet steel)
Du Pont Furnishings, Camden, SC (Nylon carpet yarn)
Dynametal Technologies, Brownsville, TN (powder metal bearings & structurals)
Eastman Kodak Co., C.I. Worldwide Single-Use Camera Business, Rochester, NY
Ennis Automotive, Ennis, TX (remanufacture of armatures, copper motor windings, stators)
Exxon Baytown, Baytown, TX (chemicals)
Fender Musical Instruments, Corona, CA (guitars and amps)
Folger Coffee Co., Kansas City, MO (roast and ground coffee)
Ford North Penn Electronics, Lansdale, PA (automotive electronics)
Gates Rubber, Denver, CO (industrial belts & hoses)
G.E., ED&C Div., Auburn, ME (components for electrical devices)
GM Corp., Delphi Energy & Engine Mgmt. Systems Div., Grand Rapids, MI (valve lifters)
Hallmark Cards, Kansas City, MO (greeting cards, boxed cards, envelopes)
Harland Co., SE Regional Printing Facility, Greensboro, NC (check printing)
IBM Corp., Rochester, MN (AS/400 midrange commercial computers)
Intel Puerto Rico, Las Piedras, PR (desktop motherboards, server boards, network adapter
cards)
Intermec, Everett, WA (barcode printers, readers, scanners)
ITW-Signode Engineered Products, Glenview, IL (strapping tools, machines and
strapping heads)
JDS/Uniphase, San Jose, CA (commercial lasers)
Johnson & Johnson Medical, Inc., Southington, CT (peripheral intravenous catheters)
Jostens, Denton, TX (class rings)
Kawasaki, Maryville, MO (small gasoline engines)
Kyocera Group, AVX Business, Vancouver, WA (electronic components, ceramic capacitors)
Lockheed Martin, Govt. Electronic Systems, Moorestown, NJ (phased-array radars &
electronics)
Lucent Technologies, Oklahoma City, OK (wireless, switching, networking comm.
infrastructure products)
M&M/Mars Confectionery Co., Hackettstown, NJ (confectionery products)
Marlow Industries, Dallas, TX (thermo-electric heat pumps and cooling systems)
Medtronic Promeon, Brooklyn Center, MN (medical device components)
Miller Brewing Co., Trenton, OH (beer)
Milliken, Business A (textiles)
Milton-Bradley Co., East Longmeadow, MA (games, puzzles, toys)
Nypro, Inc., Clinton, MA (custom-molded plastic components)
Oakwood Interiors, Ontario, CA (oak furniture)
Oral-B Laboratories, Iowa City, IA (manual and interdental tooth brushes)
Parker Hannifin Corp., Brookville, OH (tube fittings)
Pella Corp., Pella, IA (windows and doors)
Phillips Plastics, various sites in Wisconsin (injection molding)
Pilot Chemical Corp., Red Bank, NJ (detergents)
Planters-Lifesavers, Fort Smith, AR (peanuts and tree nuts)
Schindler Elevator Corp., Clinton, NC (escalators)
Senco Products, Inc., Cincinnati, OH (precision, collated nails & staples)
Solectron Washington (electronic manufacturing services)
Square D Company, Groupe Schneider NA, Columbia, SC (motor-control equipment)
Teledyne Electronic Technology, Halco, Londonderry, NH (hot-air solder
leveling/application systems)
Tellabs, Inc., Bolingbrook, IL (telecommunications transmission and access products)
Tennalum - Kaiser Aluminum, Jackson, TN (hard alloy aluminum machining stock)
Texas Instruments, Lubbock, TX (semiconductor chips)
Textron Systems Corp., SFW Manufacturing/Engineering, Wilmington, MA (sensor-fused
weapons)
Thomas Steel Strip Corp., Warren, MI (cold-rolled steel strip, plain and plated)
3M Printing & Publishing, Weatherford, OK (proofing film)
Trident Precision Manufacturing, Inc., Webster, NY (sheet metal fabrication, electro-mech.
assemblies)
U.S. Steel, Irvin Plant, Dravosburg, PA (low-carbon sheet steel, galvanized sheet steel)
Wainwright Industries, St. Peters, MO (aerospace and automotive components)
White Cap, Downers Grove, IL (metal & plastic closures for glass & plastic jars
and bottles)
Wilson Sporting Goods Co., Humboldt, TN (golf balls)
Zebra Technologies, Vernon Hills, IL (printers)
Americas (Other than U.S.)
Albany International, Perth Forming, Perth, ON, Canada (forming fabrics)
Baxter Corp., Alliston, ON, Canada (IV solutions, nutritional & irrigation solutions)
Becton Dickinson Vascular Access, S.A. de C.V., Nogales, Sonora, Mexico (medical
disposable devices)
Bird Packaging, Guelph, ON, Canada (corrugated packaging solutions)
Câble Alcan - Lapointe, Div. of dAlcan Aluminium Limitée, Jonquiére, Québec,
Canada (wire and cable)
Ford Electronics, Markham, Ontario (automotive electronics)
G.E. Multilin, Markham, ON, Canada (microprocessor-based power system protection relays)
Harris Farinon Div., Quebec, Canada (digital microwave radios)
Inglis Ltd., Cambridge, Ontario (clothes dryers, trash compactors)
Johnson Controls, Inc., Juárez, Mexico (pressure/temperature electromechanical. devices)
KI Pembroke, Pembroke, ON, Canada (filing, storage, and desk manufacturing)
Levical division of Leviton, Tecate, Mexico (electrical products)
Mercedes-Benz do Brasil Axles (São Bernardo do Campo, SP, Brazil)
Metalsa S.A., Apodaca, N.L., Mexico (fuel tanks & pickup frames)
Multibras, Rio Claro Plant, Brazil (clothes washers)
Northern Telecom, Calgary, Alberta (telephones)
Philips Consumer Electronics, El Paso/Juárez, Mexico (TV's, etc.)
Polywheels Manufacturing Ltd., Oakville, ON Canada (aftermarket and OEM wheeled products)
Rockwell Automation, Allen-Bradley, Cambridge, ON Canada (adjustable frequency
drives/system products)
Transmissiones de Patencia Emerson SA de CV, El Salto, Jalisco, Mexico (ball bearings,
sprockets, gears)
TRW Canada Ltd., Tillsonburg, ON Canada (automotive linkages and suspension products)
Yazaki Productos Electricos Diversificados, Cd. . Juárez, Chih. Mexico (auto
wiring harnesses)
Whirlpool Puntana S.A., San Luis, Argentina (refrigerators, washing machines)
Europe
Ahlstrom Pumps Corp., Mänttä, Finland (specialty pumps)
Aritech Europe, Dusermond, Netherlands (security equipment)
ArvinMeritor, Blackpool, U.K. (automotive components)
BICC Components Ltd., Prescott, Merseyside, U.K. (cable components)
Caradon Trend, Horsham, West Sussex, U.K. (advanced electronics for building control)
Enermet GmbH, Dulsburg, Germany (electronic control devices)
Hamberger Industriewerke GmbH, Stephenskircken, Germany (hardwood flooring, laminates,
toilet seats)
Herdmans Ltd., Country Tyrone, N. Ireland (linen yarn)
Hewlett Packard FCO, Ipswich, Suffolk, England (opto-electronic components)
Honeywell Scottish Operations, Motherwell, Lamarkshire (heating/cooling/microswitches)
Interlux Louvre Manufacturing, Milton Keynes, U.K. (louvre controls for lighting)
K&L Microwave Ltd., Bridlington, East Yorkshire, U.K. (microwave filters)
Killeen Corr Products, Dublin, Ireland (paper)
Knürr AG, München, Germany (sheet-metal enclosures)
Microsoft, Dublin, Ireland (software manufacturing)
Lilly (Eli), Fegersheim, France (pharmaceuticals)
Munster Simms Eng. Ltd., Bangor, N. Ireland (water systems for rec. vehicles)
Norelem, Cedex, Paris, France (work holding products)
Power-Packer Europa B.V., Oldenzaal, Holland (customized motion-control actuation systems)
Saman, Vitrolles, France (food products)
Schroff SAS, Betschdorf, France (electrical products)
Sew Usocome, plant no. 3, Haguenau, France (motors & engines)
Telemecanique-Ireland, Cophridge, Ireland (contactors)
TRW Airbag Systems GmbH & Co., Aschau, Germany (inflators for car passenger safety
systems)
Unipart Industries, Ketlon, Kent, U.K. (gears, shafts)
Vitronics Soltec, Oosterhaut, Netherlands (reflow soldering ovens)
Waterford Crystal, Kilbarry, Ireland (crystal glasses)
Whirlpool Europe, Amiens, France (clothes washers, dryers)
South Africa
Amalgamated Beverage Canneries, So. Africa (carbonated soft drinks)
Cullinan Refractories, So. Africa (refractory products)
Daimler-Chrysler So. Africa (motor vehicles)
Eddels So. Africa (footwear manufacture)
Illovo Sugar Ltd., So. Africa (sugar)
Lever Brothers, So. Africa (detergents)
MG Glass, Durban, So. Africa (beverage containers)
Power Engineers, So. Africa (distribution transformers)
Rhomberg Electronics Manufacturing, So. Africa (industrial electronics)
South African Nylon Spinners (synthetic fibres & polyester polymers)
Toyota Auto. Comp., So. Africa (exhausts, fuel tanks, seats, chassis, box bodies,
fabrication)
Australia & Asia
Adaptec, Singapore (raid server products, SCSI host adapters, ASIC, software)
All Head Services, Braeside, Australia (vehicle cylinder head reconditioning)
Bonlac Foods, Melbourne, Australia (cheese, milk powder, dairy products)
Cel Coatings Industries, Singapore (plataing for electronic metal components)
Davey Products, Huntingdale, Vic., Australia (pumps)
Dulmison (Thailand) Co., Bangkok, Thailand (transmission & distribution goods for
power industry)
Indian Aluminum Co. Ltd., Belgaum, Karnataka, India (aluminum powder, special alumina
products)
Knight Wah Technology Ltd., Hong Kong (contract electronic manufacturing)
MICO-Bosch, Jaipur, India
Morgan Zibo Insulators, Shandong, China (ceramic insulators)
Morlynn Insulators, Yarraville, Vic, Australia (ceramic insulators)
National Dairies, Muray Bridge, Australia (dairy dessert/cheeses)
Olex Cables, Tottenham, Vic., Australia (cables)
Onn Wah Prcision Engineering, Singapore (metalworking, machining, semicoductors, medical
devices)
Tetra Pak Jurong Pte Ltd., Singapore (packaging for beverages)